Classes and Workshops

I offer several classes and workshops throughout the year and have a few openings for private clients. My workshops range from art-business related topics for artists, as well as transformative life coaching  workshops for those looking to create change and expansion in their lives

Please check the schedule regularly or contact me directly either by phone or email for more information, pricing.


Digital Media Lab with Tess Mosko Scherer at Arizona Artists Guild
18411 N. 7th Ave | Phonenix, Az

2018: August 10, September 14, October 12, November 9, and December 14.
2019: January 11, March 8, April 12, May 10, July 12, August 9


Selling from the H.E.A.R.T | Fridays, October 5 & 26, 2018  | 10-1:00 pm

selling-from-the-HEART.jpgThis is an introductory workshop to a selling style I developed during my 30 years of art sales. Using the acronym HEART I developed an art sales style that will:
-help artists understand and identify the significant aspects of their personal History that informs their art or identity as an artist
-to realize the Emotional response evoked by their work
-to articulate the Aesthetics of the work, and help guide others through the work
-understand their personal Reasons for doing the work, and continuing to show up day after day
-to convey the Techniques or methodology that is uniquely theirs.

Putting all those pieces together artists will learn to talk with different personality types and sell their work more effectively – be it to collectors directly or to galleries.

This workshop is for you if you are:
-not sure what to say when you have a potential client in front of you.
-find yourself just talking to fill the uncomfortable void
-are uncomfortable talking about yourself or your work
-are comfortable talking about your work, but don’t know how to lead the conversation to a sale

In this workshop you will
-understand the difference between talking for the sake of talking, and talking for selling.
-gain insight into your selling style and how to work with different personalities
-remove the ‘slimy salesperson’ stigma you attach to selling
-debunk the limiting beliefs or behaviors you have about selling
-overcome fear of selling your work

This is an opportunity to become your best sales force, without feeling like the ‘slimy used car salesperson’. You will leave this workshop with a solid set of tools to approach your art sales in a way that is comfortable for you, and in alignment with who you are.


Tess Mosko Scherer p 31I am honored, humbled and grateful t0 to be a facilitator for the  World Academy for the Advancement of Women.   In 2019 I will be facilitating programs on the campus of Sias University, in Hunan Provence, China as well as ULAB, Bangladesh.  More

 


Social Media Demystified will be held monthly on the following dates: January 26, February 2, March 9, April 13 and May 4, 2018 | 10:00 am  – 1:00 pm | $35/session (members, $45 non-members)

social media demystifiedSpace is limited as this is a hands-on program.  Participants are invited to bring their laptop, tablet, or smart-phone.   Bring digital images and information to post on social media.  Topics covered: posting, creating events, sharing, boosting and other aspects of Instagram and Facebook, along with business tips and marketing strategies.  Photo editing, management and other aspects of social media and marketing will be covered.  Each session is driven by the needs of the attendees.


Monthly Social Media Labs: 

Space is limited as this is a hands-on program.  Participants are invited to bring their instagram-logolaptop, tablet, or smart-phone.   Bring digital images and information to post on social media.

Topics covered: posting, creating events, sharing, boosting and other aspects of Instagram and Facebook, along with business tips and marketing strategies.  Photo editing, management and other aspects of social media and marketing will be covered.  Each session is driven by the needs of the attendees.

Tess Mosko Scherer has had two successful careers in the arts, first as a gallerist owning Scherer Gallery for over 25 years, after which she launched her career as an artist with a vibrant practice.  She generously shares her knowledge and insights in this ongoing program.


Selling from the H.E.A.R.T | Fridays, March 2 & 23, 2018  | 10-1:00 pm

selling-from-the-HEART.jpgThis is an introductory workshop to a selling style I developed during my 30 years of art sales. Using the acronym HEART I developed an art sales style that will:
-help artists understand and identify the significant aspects of their personal History that informs their art or identity as an artist
-to realize the Emotional response evoked by their work
-to articulate the Aesthetics of the work, and help guide others through the work
-understand their personal Reasons for doing the work, and continuing to show up day after day
-to convey the Techniques or methodology that is uniquely theirs.

Putting all those pieces together artists will learn to talk with different personality types and sell their work more effectively – be it to collectors directly or to galleries.

This workshop is for you if you are:
-not sure what to say when you have a potential client in front of you.
-find yourself just talking to fill the uncomfortable void
-are uncomfortable talking about yourself or your work
-are comfortable talking about your work, but don’t know how to lead the conversation to a sale

In this workshop you will
-understand the difference between talking for the sake of talking, and talking for selling.
-gain insight into your selling style and how to work with different personalities
-remove the ‘slimy salesperson’ stigma you attach to selling
-debunk the limiting beliefs or behaviors you have about selling
-overcome fear of selling your work

This is an opportunity to become your best sales force, without feeling like the ‘slimy used car salesperson’. You will leave this workshop with a solid set of tools to approach your art sales in a way that is comfortable for you, and in alignment with who you are.